As a leading housing provider in Wales, we believe that our residents come first and are at the heart of what we do. For this reason, our mission is:
“to be the first choice for homes and services”
Our mission and the desire to offer real choice is a key driver for the organisation and is supported by our high level aims. Together these underpin what we do and what we are about. While the Association is aiming to achieve many things, our three main over-arching aims are:
• To provide good quality accommodation
• To be an excellent landlord
• To develop and support communities to meet local needs
Supporting these aims, we have developed a number of objectives – the things that we will do help us achieve our aims and provide excellence to our customers. These are, in effect, our priorities based on what our residents and our staff have told us are important.
Clearly how we work with our customers, staff and partners defines who we are as an organisation. Our values are important to us. They reflect our culture, our whole ethos and are an integral part of the services we deliver.
The values of the Association are to be:
Balanced, giving praise where due and constructively critical. Inclusive in our approach, respecting the dignity and individuality of everyone.
Open to change, committed to continuous improvement and learning.
Transparent, honest and trustworthy.
Professional, challenging existing arrangements, taking ownership of issues and using our initiative to see them through to resolution.
Easy to deal with, approachable and accessible. Welcoming, caring, listening and responsive.
Make best use of resources and maximise the impact of our activities.